SLUIT  

client

Fleur

project

Store

year

2019

We reinforced the brand using a pop-up concept. The feminine, fragile and elegant character behind ‘Fleur Zefa’, was highlighted with dried flowers. We created a path in between flower field, as you had to find your way through the field and explore the jewelry. We designed the simple white displays as if they were floating between the flowers. That way all attention was reserved for the jewelry itself.

Our client Fleur Zefa was searching for a way to make her brand identity stand out and make it more tangible. She created several collections of delicate, edgy jewelry that were positioned in a sophisticated yet prominent way.

Our client Fleur Zefa was searching for a way to make her brand identity stand out and make it more tangible. She created several collections of delicate, edgy jewelry that were positioned in a sophisticated yet prominent way.

We reinforced the brand using a pop-up concept. The feminine, fragile and elegant character behind ‘Fleur Zefa’, was highlighted with dried flowers. We created a path in between flower field, as you had to find your way through the field and explore the jewelry. We designed the simple white displays as if they were floating between the flowers. That way all attention was reserved for the jewelry itself.